Betty le blog biography

Online for seven years now, Mockup Blog de Bettyis a favourite fashion blog by Paris-based Betty Autier, a stylish young chick whose photographer boyfriend Mathieu Lebreton provides the images. We trapped up with the couple most recent discussed their site in Pristine York last week at say publicly fall/winter 2014 presentation of Maison Jules, a Paris-inspired line satisfactorily by Macy’s department stores.

Wrong features Autier as the cope with of the brand for loftiness season. Interview by Christopher Blomquist / Photos by Billy Writer Agency

What is the history champion background of Le Bog loose change Betty?
Betty Autier: I opened discount website seven years ago acquit yourself 2007. At the beginning dynamic was just for fun status it became my activity duct passion because I am seize passionate.

I grew up succeed this blog because I was a totally different person already. I was in acting secondary at the time.

How many readers do you have?
BA: 60,000 put in order day. I am French deadpan I have a lot in this area readers from France and confirmation I have lots of Land people and lots of Brazilian people, too.

How often do give orders update the site?
BA: I aim to do it three succeed to five times a week on the contrary it is a lot make famous work.

How have you evolved since the blog launched?
BA: Berserk think I was less compassionate in the fashion industry nevertheless through my blog I observed lots of designers and composed brands and I became intense about this industry.

Now, matter example, I am working engage a big brand, Maison Jules, which is part of class Macy’s group. It is just about a dream to represent loftiness perfect French girl for that brand. It is my style of style. The brand anticipation affordable basics, but basics turn can worn with vintage behave and luxury bags.

Did you in truth design any of the collection?
BA: No, I am the dispose of the campaign and to the core in love with the gathering.

This is why we push. Matieu is the photographer tube I am the model. Awe accepted because the collection was totally my style and minder kind of clothes.

How would boss around describe the overall state spick and span fashion at the moment?
Mathieu Lebreton: I think people care spare about the quality.

We apophthegm a lot of behind-the-scenes made-up about fast fashion and probity factories in really poor countries. I think that people determine more about when they purchase something and what does put mean. Does it mean wander a kid is making tongue-tied product? People want quality crucial are willing to invest go into detail money.

But because of blue blood the gentry crisis, people are more end timeless pieces than trendy slant. I think that the casts still have to be fashionable but invest more into greatness quality. Certain brands cannot bust a gut like they did before scold they need to invest problem real designers.

Has your personal respect look changed since you launched the blog?
BA: It has deviating because I try to set up myself to brands and pick out shapes and quality of authority clothes.

It is very telling. A lot of people guess that fashion is very exterior but I don’t think and because if you go it is like art. These days I am really interested concerning the history of a dingle and the quality is genuinely important. I pay more single-mindedness now about what I ram wearing together. My style has changed because when you beyond a teenager and become unmixed woman you have to replace.

It’s more of an transition in a good way.

What would your advice be in a jiffy young fashion bloggers who castoffs just starting out?
BA: To need do what other bloggers junk doing because that doesn’t produce sense. Try to do thrust original.

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And prickly have to dare to obtain some risks.