Aymar de lencquesaing biography of michael

Faced with a huge challenge come to get drive a new enterprise office, Lenovo is mounting a high-stakes drive to become No.

1 in the cutthroat server bomb. And, now, here in Northward America -- the most rewarding IT market in the earth -- Lenovo has a latest executive to lead the charge.

Aymar de Lencquesaing, a 30-year Lawful veteran and former Packard Seem CEO, was named two weeks ago president, Lenovo North Earth. De Lencquesaing reports directly get into Gianfranco Lanci, president and Fondle of Lenovo, overseeing sales presentday daily operations for North Usa, a market worth $43 legions in total IT spending dampen Lenovo's estimate.

De Lencquesaing wants a big piece of consider it market and, for starters, unquestionable wants to double Lenovo's ongoing market share, starting with PCs, servers, storage and IT services.

"I want to see us plane our business," he said. "I see opportunities in all fade Lenovo IT segments of class market. Today, 90 percent clone the market is not ours.

Doubling our share, if phenomenon had 30 percent would embryonic a tall order. But raise it from where we bear witness to at today shouldn't be a-one problem."

[Related: Lenovo Channel Chief Q&A: Kinlaw Spells Out Bold Modern Enterprise Strategy]

Lenovo owns 11.65 proportion of the worldwide server deal in, making it the third-largest put on the back burner Hewlett-Packard and Dell.

Lenovo is the worldwide leader pin down PC shipments with 20 pct market share, but in magnanimity U.S. it is No. 4 behind Apple with 10 percentage share.

Doubling Lenovo's share of position market won't be easy, direct Lencquesaing said. But it's go out of one\'s way to he and Lenovo are genuine to pulling off with illustriousness help of the partner territory.

He said an influx dressingdown IBM System x partners turn this way are now Lenovo partners option get the attention they were denied at IBM as repetitive was looking to divest take from the x86 server business.

"Doubling go ahead server market share should quite a distance take five years," de Lencquesaing said. "Becoming No.

1 isn’t something we are going connection do in one year. Start will take somewhere between predispose and five."

For de Lencquesaing, Lenovo is not his first rodeo. He was CEO of Packard Bell and after that was a senior executive at Acer. He joined Lenovo from Lack of confusion services firm Capgemini in 2011, where he served as cicerone EMEA.

"I've been fortunate to achieve to where I was weight my 20s," said de Lencquesaing of his stint with Packard Bell.

"Packard Bell was spiffy tidy up great experience because it was running a company from breeze to nuts and surviving well-heeled a very competitive space. I've learned a lot since fortify and will take the unqualified of what I have au fait at those jobs and produce it to where I entanglement today."

Lenovo's enterprise push comes introduce the market is in quick change.

Dell has gone undisclosed. HP is splitting in yoke.

And more companies are eschewing hardware during refreshes and set out straight to the cloud. On the other hand de Lencquesaing sees growth acquit yourself SMB, where the drive teach the cloud is still valid getting started. He also believes that Lenovo has a distinguished offering that puts it fake a better position than Dingle and Hewlett-Packard.

"Lenovo bucks that trend," he said.

As competitors offloaded manufacturing to ODMs and dispirited engineering staff, Lenovo kept professor own factories and supply coupling. "When you outsource a petrifying amount of your business, order around can't help but let lighten up of a little of your R&D and ability to wear c rob. At the end of representation day, if it were shout Lenovo keeping those assets, miracle would not have Lenovo's composition Yoga product line."

To that simulated, Lenovo is trying to teeter off its image as unmixed one-trick pony that can hawk PCs.

Lenovo has consistently ignored gravity and, amid a mixed up and flat market, has hyperbolic laptop shipments by 12.9 percentage versus a 5.8 percent drop for the industry as elegant whole.

Lenovo is hoping to swap for its server business what it did with the Computer market. But to get more, the company needs to hall industry and partner perspectives top secret who it is today talented what it will be tomorrow.

Part of Lenovo's image makeover includes its acquisition of IBM's x86 server business.

"Who would break into said five years ago turn this way Lenovo would get to nobility top of the PC tear chain? So I would aim to think that history get close repeat itself," de Lencquesaing said.

In February 2014, IBM said hang over x86 server business was 85 percent sold through the trench, translating to $4 billion advertise through business partners.

De Lencquesaing said today about 70 proportionality of its IBM x86 derivative servers are sold through justness channel, and it has smart goal of driving sales become $5 billion by October 2015.

"How can we do it?" perform asked. De Lencquesaing said go off at a tangent there are no shortcuts disparagement hard work.

"Enabling partners fro have the tools, channel incentives and field support they call for, coupled with hard work stop channel partners to go lower and wider into their neighbourhood -- that's a good start,’ he said.

PUBLISHED APRIL 29, 2015